Artist Background – Max Porcelli

Artist Interview – Max Porcelli

Max Porcelli, the mastermind behind 989 Records, is a name synonymous with innovation and passion in the electronic music scene. As the head honcho of the label, Max has not only carved out a unique space for himself as a DJ and producer but has also nurtured a platform that champions creativity and authenticity. With a career spanning decades, his journey is a testament to resilience, artistry, and an unwavering love for music. In this exclusive interview, we dive into the mind of the man steering 989 Records, exploring his inspirations, challenges, and vision for the future of electronic music.

Hey Max, can you share a particularly powerful musical moment in your life and discuss how it has influenced your music?

Absolutely. One of the most defining moments for me was my first visit to a club when I was just 14. It was a surreal experience—JBL sound systems, fog, lights, and a DJ elevated above the dance floor, orchestrating the entire vibe. I spent the night mesmerized, trying to decode what the DJ was doing. That fascination turned into a lifelong passion. I eventually found a friend with a garage setup who let me practice, and from that point on, I never stopped learning and playing music.

Which subgenre of electronic music do you believe is underappreciated, and why do you think it’s overlooked?

I think downtempo electronic music doesn’t get the recognition it deserves. It’s not as danceable as high-energy tracks played during peak hours, so it often gets relegated to after-hours or niche morning parties. But there’s so much depth and emotion in downtempo—it’s a genre that deserves more love.

Describe an unforgettable performance you’ve given or experienced and explain what set it apart.

My first live set in 2007 at a club in Slovenia stands out. Back then, live sets weren’t as common as they are now, and the energy in the room was electric. It was a mix of nerves and excitement, but the connection with the crowd made it unforgettable. That night solidified my love for live performances.

If you could collaborate with any musician, past or present, who would it be and why?

Without a doubt, Sam Paganini. He played a pivotal role in my early career, helping me produce my first record. His expertise and guidance were invaluable, and I’d love the chance to work with him again, now that I’ve grown as an artist.

Tell us about a challenging moment in your career and how you overcame it.

Around 2004, I created a remix that I believed had the potential to be a hit. Unfortunately, my naivety led to the idea being copied by others, saturating the market. It was a tough lesson, and I even considered stepping away from music. But instead, I channeled that frustration into starting my own label, 989 Records, in 2007. It was a turning point that gave me creative freedom and control over my work.

What’s the most unconventional sound you’ve used in a track, and how did you incorporate it?

A Pringles tube! I was snacking while watching TV and started tapping the tube to the beat of a commercial. The sound was so unique that I recorded it the next day and turned it into a percussion element for a track. It added a quirky, tribal vibe that listeners loved.

How has your musical style evolved over time?

My style has always been rooted in house music, but over the years, I’ve stripped away unnecessary elements to focus on the essence of the sound. That said, I still enjoy revisiting my roots and experimenting with “dirty grooves” in a modern context.

Can you walk us through your creative process when producing a track?

It depends on the type of track. For instrumental pieces, I usually start with the groove, then build the bassline, synths, and vocal samples. For vocal tracks, I begin with chords and a basic groove. Sometimes inspiration strikes, and I flip the process entirely. I also enjoy stepping away from club-focused music to create downtempo or chillout tracks, where I feel completely free to experiment.

What do you see as the biggest challenge facing the electronic music community today?

While club attendance was a concern a few years ago, the post-COVID era has reignited people’s love for the club scene. However, I think we need to focus on smaller, grassroots events that foster creativity and subcultures, rather than solely relying on big commercial festivals.

Where do you see electronic music heading in the next decade, and what’s your role in that future?

The future of electronic music will likely be shaped by technological advancements. Who knows, we might even see cyborg DJs! As for me, I’ll continue producing music in my studio, which is my sanctuary and creative outlet.

What can fans expect from you in the near future?

Consistency and exciting collaborations. I’m also expanding the reach of the 989 Records Radio Show, which airs on Balearica Music Radio in Ibiza and Patchouli Deep Radio in London. There’s a lot to look forward to, so stay tuned!